EverLast® Lighting wins in tED Magazine’s Annual Best of
the Best Competition amongst Electrical Industry for its Website
JACKSON,
MICHIGAN – August 13th, 2013 – On August 6th,
EverLast® Lighting, Inc. took home one of the coveted crystal stars issued by
tED Magazine in Chicago, Illinois at its Annual Best of Best awards ceremony in
recognition of its website as a supplier under $250 million in sales. Osram Sylvania was recognized with EverLast®
for Best of the Best website as a supplier over $250 million in sales. tED magazine's Best of the Best awards
program honors marketing excellence and recognizes creativity within the
electrical industry. With three divisions for distributors and two for
manufacturers to allow competition to occur between like-sized companies,
awards were presented in 14 categories. Judged by a panel of industry and
marketing experts, the award recognizes industry excellence and that their work
is highly regarded within their own industry.
Other category winners included Van Meter, Inc., RAB Lighting, Madison
Electric Products, Phillips Lighting, Leviton, and General Electric.
“Our previous website was lacking in usability, design
standards, information architecture, social media and content management,”
explained Daniel Wolfe, I.T. and Design Manager at EverLast® Lighting, Inc. “Our goal was to increase our daily unique
visitors and overall visibility. We also wanted to direct the increased traffic
to specific pages to produce an intended response, such as quote requests being
filled out or a social media interaction.”
The ‘EverLast® 2.0’ website
redesign was launched on April 10th, 2012, and had a direct impact
increasing sales and brand awareness for the EverLast® energy efficient
lighting products. The average unique
daily visitors increased by 70 within two months of the launch and have grown
to over 800 per day. Initially, EverLast®
saw a 20% increase in online quote requests, and by the last quarter of 2012;
30%. Similar patterns coincided with an
increase in phone inquiries.
Most importantly, overall sales
increased by 5 percent. “We also needed
to understand and familiarize ourselves with what tools we could provide our
representatives,” Wolfe commented. “We
invited top EverLast® Representatives to look at our information, and asked
them what would help them approach the lighting industry. As a result a rep
portal was created as a repository of information that includes a marketing
material ordering forms, videos, white papers, software, branded emails and
media branding kits.”
EverLast®’s authorized manufacturer’s
representative firms actively make use of the sales/training portal. The website garnered over 3,000 email subscriptions
to EverLast® Essentials allowing the company an opportunity to secure valuable
user information. EverLast® Essentials
delivers the latest company news broken down into multiple categories, such as
Tradeshow Tuesday’s, Follow Friday’s, Exploring EverLast®, along with
standalone posts about events, awards and our involvement in the community.
“We’re excited to win such a prestigious award,
undoubtedly the result of a great team; our in house graphic design specialist
Dustin Everden, and Pay Per Click marketing expert Jake Mossing. In addition, we
also had a great deal of support from Brandon Marken, our Vice President of
Sales, and Kyle Leighton, our Public Relations Coordinator. The combined efforts resulted in a rich and
engaging experience for the end user, and an affirmation that we are ahead of
our competition,” stated Wolfe.
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About
EverLast® Lighting: EverLast® Lighting, Inc. is a
sister company of Full Spectrum Solutions, Inc. and has quickly grown into the
leading manufacturer of energy-efficient lighting solutions for roadway,
parking structure, facility and area lighting applications.
For additional
product information, visit www.everlastlight.com,
call 888-383-7578 or send an email to info@everlastlight.com.
For press inquiries, contact
Kyle Leighton at 517-783-3800 ext.231 or email at kyle@everlastlight.com.
